Data Saturday Denmark 2026: The Day 130 People Showed Up for a 250‑Person Event

Let’s talk about something uncomfortable because sometimes that’s the only way a community moves forward.

Data Saturday Denmark 2026 was, in many ways, spectacular. The sessions delivered. The conversations were buzzing. The energy was real. The people who came brought exactly the spirit that makes this community great.

Although only 18 left live feedback they all tell the same story; Awesomesauce!

But behind the scenes, something unexpected happened.
Something we need to talk about openly if we want to keep building this event in a sustainable, fair, and respectful way.


A fully booked event… on paper

Here’s what the numbers looked like before the big day:

  • Venue capacity: 220 seats
  • All tickets claimed
  • A 10% waiting list (22 people) established early
  • Additional requests still arriving in the final two weeks
  • 20 speakers + volunteers
  • Expected attendance: ~250 people

We were preparing for a packed event with a little slack and booked food for 180 people. Some are there in the morning, some are there in the afternoon, others are there all day.

And that would have been completely manageable, because…

Historically, the no‑show rate has been very predictable: 15–25%.

That’s what we’ve always planned for.
It’s normal for free community events according to my talks and chats with other organizers.
And we’ve built that into our logistics every single year.

But this year?
Everything changed.


The reality: 95 No‑Shows

During the entire day only around 130 attendees walked in.
That meant 95 unclaimed badges!

This is not a rounding error.
This is not something we could have forecasted.
This is not within the normal margins.

It’s almost double the upper limit of our usual no‑show rate.


Why this was a problem (even if no one intended it to be)

This isn’t about pointing fingers. I could easily just just post the picture of the unclaimed badges and was even encouraged to do so. But this is about the inevitable consequences of an unexpectedly massive no‑show rate:

  • People on the waiting list were blocked from attending
  • Catering and venue planning — funded by sponsors — was based on projected attendance
  • A large amount of food was prepared
  • And a large amount of food was wasted

Free events aren’t actually free.
Someone always pays the bill.


So I’m adjusting, to be completely transparent

To protect the event and the community’s experience, we’re introducing a new attendance rule for 2027:

1️⃣ If you had a ticket but didn’t attend and didn’t cancel

→ You will go directly onto the waiting list for 2027, with tickets released to you only in the final week if spots remain.

2️⃣ If you had a ticket and cancelled in advance

→ You skip the waiting list and get a direct ticket for 2027.

3️⃣ If you were on the waiting list in 2026

→ You also skip the waiting list and get a direct ticket for 2027.

This isn’t about punishment and It’s not about blame.
It’s about fairness, sustainability, and respecting everyone who wants to be part of the event.


The good news?

For those who did attend, the day was one of the strongest Data Saturdays I’ve hosted. The feedback was phenomenal. The atmosphere was everything I hoped for. And the community that showed up brought knowledge, curiosity, and generosity.

Here’s to a stronger, smarter, and more mindful Data Saturday Denmark 2027.

From Insight to Action Inside Microsoft 365

Turning Data into Everyday Decisions with Microsoft 365

In today’s business landscape, the true value of data lies not just in its collection, but in its ability to drive timely, informed action. Yet, for many organizations, the journey from analytical insight to real-world impact is often slowed by disconnected tools and siloed workflows. What if your teams could access the latest business intelligence right where they work without ever leaving their core productivity apps?

With Microsoft Fabric and Microsoft 365, this vision becomes reality. By embedding data insights directly into familiar tools like Excel, Teams, and Outlook, organizations empower employees at every level to make smarter decisions, collaborate seamlessly, and respond proactively to changing conditions. No more toggling between dashboards and emails; actionable intelligence is now woven into the very fabric (see what I did there? 😏) of daily operations.

This blog post explores how integrating analytics into everyday workflows transforms not only how decisions are made, but also how organizations build a resilient, data-driven culture. Through real-world examples and practical strategies, discover how you can bridge the gap between insight and action; fueling agility, innovation, and sustained business growth.

Embedding Data Insights Directly into Daily Workflows

As organizations look to bridge the gap between analytical insights and daily decision-making, Microsoft Fabric empowers teams by seamlessly integrating data flows from OneLake through Power BI and directly into familiar Microsoft 365 applications such as Excel, Teams, and Outlook. This connected experience ensures that actionable intelligence is available at every touchpoint where work happens, streamlining collaboration and enabling users to embed dashboards, visualizations, and data-driven recommendations into their everyday workflows. To maximize adoption, leaders and managers should prioritize hands-on training, showcase quick wins within business units, and encourage a culture where employees regularly consult and share insights surfaced in their core productivity tools. By embedding analytics within the fabric (oops, not…) of daily operations, companies accelerate the translation of insights into strategic action fueling a more agile, informed, and data-driven organization.

Check out some of the public case studies that displays this approach:

Heathrow Airport Data-Driven Operations with Microsoft 365 and Power BI

Heathrow Airport leverages Power BI, embedded within Microsoft 365 tools, to provide real-time operational dashboards accessible to staff across departments. This integration enables instant access to current metrics and supports agile decision-making in fast-paced airport environments.

Heathrow prepares rather than reacts: uses data to deliver airport calm | Microsoft Customer Stories

Marks & Spencer: Empowering Employees with Embedded Analytics

Retail giant Marks & Spencer uses Microsoft Fabric’s data pipelines and Power BI to embed relevant business insights directly into Teams and Outlook. This approach helps store managers and staff receive timely updates and analytics, improving customer service and operational efficiency.

UK retailer, Marks and Spencer, uses Azure Synapse Analytics and Power BI to drive powerful insights | Microsoft Customer Stories

Telstra: Streamlining Field Operations with Automated Insights

Australian telecom leader Telstra connects data sources using Microsoft Fabric and OneLake, delivering up-to-date analytics via Power BI dashboards within Microsoft 365 applications. Automated refreshes and workflow triggers ensure that field teams always have the latest insights for customer service and maintenance tasks.

City of London: Predictive Analytics for Public Services

The City of London Corporation integrates predictive analytics into routine communications with Microsoft 365 apps. By enabling feedback loops and tailored dashboards, different departments improve service delivery and strategic planning based on actionable, up-to-date data.

Using predictive analytics in local public services | Local Government Association

Driving Proactive Insights and Continuous Business Impact

Building on this momentum, organizations should also leverage Microsoft Fabric’s robust automation features, such as scheduled data refreshes and workflow triggers, to ensure insights remain current and relevant as business conditions evolve. By connecting data sources in OneLake with Power BI, teams can automatically surface the latest operational metrics, customer feedback, and performance trends directly inside their Microsoft 365 environment. This proactive approach empowers employees to make informed decisions faster, supports cross-functional alignment, and fosters continuous improvement. Ultimately, the integration of Fabric with Microsoft 365 not only democratizes access to data but also drives sustained business impact by turning everyday interactions into opportunities for insight-driven action.

Looking ahead, organizations can further amplify these benefits by fostering close collaboration between IT and business stakeholders to identify high-impact scenarios where embedded analytics can streamline processes and drive measurable improvements. Encouraging feedback loops and iterative enhancements within Microsoft 365 such as customizing dashboards for different roles or integrating predictive analytics into routine communications. As adoption matures, businesses not only gain from faster, more accurate decision-making but also build a culture of continuous learning, where actionable data is woven into the very fabric (oops, I did it again) of their daily operations and strategic planning.

Cleveland Clinic adopted Microsoft Power BI and Teams

Monitoring operational performance and patient outcomes, resulting in faster response times and improved care coordination.

Microsoft PowerPoint – BIAS-2022 Presentation – Mark Ruffing.pptx

Sustaining Momentum: Building a Resilient Data Culture for Long-Term Success

To sustain and scale these gains, organizations should invest in ongoing education, governance frameworks, and robust support structures that empower users at all levels to harness the full potential of integrated analytics within Microsoft 365. By cultivating data champions across departments and encouraging best-practice sharing, companies can drive widespread engagement and innovation. This continuous reinforcement ensures that as new features and use cases emerge within Microsoft Fabric and the broader Microsoft 365 suite, teams remain agile and equipped to extract maximum value from their data assets, transforming every interaction into an opportunity for business growth and competitive differentiation.

As Microsoft Fabric’s capabilities continue to evolve, organizations poised for long-term success will embrace a proactive mindset experimenting with advanced AI integrations, tailoring analytics for emerging business needs, and regularly revisiting their data strategies to ensure alignment with broader digital transformation goals. By facilitating ongoing dialogue between business leaders, IT professionals, and end users, companies can adapt swiftly to new opportunities and challenges, embedding a resilient data culture that not only supports current operations but also lays the groundwork for future innovation. This commitment to continuous improvement and cross-functional engagement transforms Microsoft 365 from a suite of productivity tools into a dynamic engine for insight-driven growth, ensuring that every strategic initiative is grounded in timely, actionable intelligence.

Siemens: Accelerating Digital Transformation Together

Optimize supply chain processes, driving efficiency and innovation across their global operations.

Microsoft and Siemens: Accelerating Digital Transformation Together | Microsoft Community Hub

Key Points:

  • Embedded Analytics: Microsoft Fabric enables organizations to deliver dashboards, visualizations, and recommendations directly into Microsoft 365 apps, making insights accessible and actionable for all users.
  • Adoption Strategies: Success depends on hands-on training, showcasing quick wins, and encouraging a culture of regular data consultation and sharing.
  • Automation & Proactivity: Features like scheduled data refreshes and workflow triggers ensure that insights remain current, supporting agile and informed decision-making

Resources:

Supervising the PL-300 Labs at the Microsoft Business Application Cloud Week for Partners

BizApps Cloud Week

The conference is taking place April 4-8 and only requires a 2-hour commitment each day (apart from the labs). It is a virtual skilling event designed to teach attendees the practical applications of Dynamics 365 and Power Platform and prepare them for certification.
The agenda focuses on role-based certification tracks that are very relevant to my responsibilities as a what ever position they pursuit. This conference will have instructor-led courses, labs, exam prep sessions, and both live and offline Q&A.
Attending this conference would enable you to build your skills and implement them into customer projects in a meaningful way that would benefit my team and your company.
Please check out the conference registration page: Business Applications Cloud Week for Partners. The conference is free to attend with the only commitment being my time, as long as your are a Microsoft Partner.

My role in this event is supervising the labs. Specifically the labs around the PL-300 course. If you are unfamiliar with the PL-300 exam, it might be that DA-100 rings a bell!? The PL-300 certification replaces the DA-100 exam and introduces a set of changes. You can compare the skills tested here for PL-300 and here for DA-100. In a quick glance, the differences are as follows:

PL-300DA-100
Prepare the data (15-20%)Prepare the data (20-25%)
Model the data (30-35%)Model the data (25-30%)
Visualize and analyze the data (25-30%)Visualize the data (20-25%)
Deploy and maintain assets (20-25%)Analyze the data (10-15%)
Deploy and maintain deliverables (10-15%)

Obviously Microsoft has updated the content, but also moved the certification from one branch (DA) to another (PL). The DA branch only contained the DA-100 certification, as all other data related certifications either reside in the DP branch. Now it’s moved in with the other Power Platform certifications in the PL branch.

Back to the labs!

In this week of Business Applications, I am supervising the labs that run as homework for the classes in Power BI. These labs are similar, but not the same, as the ones that are available on some of the Microsoft Learn Learning Paths. If you are not familiar with these new and powerful capabilities of the online learning experience with Microsoft Learn, you should definitely check them out.

The labs are highly specialized towards a specific learning goal and of great use, when you want to fiddle about with a well refined use case.

Power BI Community Tour

Blog post in Danish 🙂

Om lidt under en måned (25/4-27/4) ruller Power BI bussen afsted og gør sit første stop på Power BI Community Touren 2022. Mere præcist, så begynder vi i Lyngby, kører videre dagen efter til Odense og runder Touren af i Aarhus. Så alt efter hvor du er i landet, vil der være god mulighed for at deltage.

På hvert stop vil der blive disket op med introdultion og best practices indefor de forskellige elementer af Power BI. Med oplæg om Introduktion til Power BI, Data Loading & Mashup, Data Modellering & DAX, Data Visualisering og Distribution og deling vil alle hjørner være dækket.

Der er tale om oplæg der retter sig mod begyndere eller meget let øvede brugere af Power BI, og du kan her få en tryggere start på din rejse med Power BI.

  • Har du brugt Power BI, men mangler at vide hvordan det hele hænger sammen?
  • Har du importeret noget data i Power BI, men mangler at vide hvordan man organiserer sine tabeller?
  • Har du lavet en Power BI rapport, men mangler at vide hvordan man bedst visualiserer dataene?
  • Har du udviklet nogle rapporter, men mangler at vide hvordan du deler dem med dine kollegaer?
  • Har du aldrig brugt Power BI, men vil gerne vide mere om hvorfor det er et af de mest populære rapporterings- og self-service BI værktøjer?

Hvis du svarer ja til ét eller flere af disse spørgsmål, så er Power BI Community Tour for dig. Hvis ikke – så send meget gerne denne information videre til relevante kollegaer!

Sign up her: https://lnkd.in/eVzcBMvp

En stor tak til JDM, Kapacity, Microsoft og Seges for at stille lokaler og forplejning til rådighed.

SqlSaturday is back in Town

SQLSaturday #963 - Denmark 2020

At last we can look forward to having anew edition of SqlSaturday in Denmark on April 25th. As previously the event will be hosted at Microsoft HQ in Lyngby, so the venue will be familiar to many of you who are returning attendees.

This year we are looking at session in all of the following categories:

  • Analytics and Visualization
  • Application & Database Development
  • BI Platform Architecture, Development and Administration
  • Cloud Application Development and Deployment
  • Enterprise Database Administration and Deployment

Currently we have received over 100 abstracts to select from, which is always a daunting task. Luckily Bent Nissen Froning (t|b|l), Claus Lehmann Munch (t|b|l), Just Thorning Blindbæk (t|b|l) , David Bojsen (t|l) are all very accomplished professionals, who will be making the right choices I am sure.

On the day before the conference, the team is offering three (3) pre-cons with world renowned professionals on:

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Bent (Nissen Pedersen) Nissen Froning
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For more details, go to http://www.sqlsaturday.dk and book your seat today!